3月7日（金）は、「日本企業はHOWばかりでWOW!が足りない、そのWOW!の中心にあるコンセプトこそ今の日本企業に必要」と掲げ、会社の起業理念やパーパス、歴史を壁画にする事業を展開している株式会社OVER ALLs 代表/WOW!コンセプターの赤澤岳人さんが登場。壁画でクライアントの理念を描く理由や、自身の創作に対する考え方に迫りました。▼目次HowとWow。「H」を「W」に変える番組ナビゲーターの川田十夢さんは、赤澤さんが自身のXアカウント（@overalls_aka）で様々な意見を発信していることに触れ、「普段の思ってることや引っかかることが作品作りに繋がったな、みたいなことはありますか？」と質問。「何か引っかかるというのは、ネガなものばっかりではなくて、ポジティブなものもあるんです」という赤澤さんが挙げたのは「コンセプトディギン」という言葉。「コンセプトでディグっていく」という意味合いで、クライアントの会社についてディグると「あなたの会社、めちゃくちゃいいことやってますよ。なんでそれを社員の皆はあまり取り上げないの？みたいな、コンセプトみたいものが出てくるんですよ」といいます。「それを絵にしていくようなことをしている」と赤澤さん。OVER ALLsが手がけるオフィスアートについて「（クライアントの）内的に持っているものを吸い上げた上でグラフィカルにするということをされているじゃないですか。めちゃくちゃいい事業ですね」と川田さん。それを受け赤澤さんは「HowとWowといつも言うんですよ。『HをWに変えろ』みたいな。HowというのはKPIや予算を追いかけていく。会社だったら（Howを）やらなきゃいけないわけですけど、その根っこにある、何でそんなことやるのか、何に僕らは感動してるのか＝Wowという、そこを掘っていくのを社員さんと一緒にやるとすごい楽しいですね」と語ります。「（自分が）誰と言わずに、自分たちが絵を描いたある会社に訪問した」時に、新入社員の方が壁画の説明を一生懸命してくれたこともあったそうで、その一生懸命さに「これうち作ったんですよって言えなくて…」と赤澤さん。「（まだ社歴の浅い）新入社員さんでもそうやって説明してくださるというのはめちゃくちゃ嬉しいですよね」とその時のことを振り返りました。壁画を「報道」の枠にオフィスアートのほか、OVER ALLsが手がけた事例で一般の方も見られるものを聞くと、エスコンフィールドHOKKAIDOのダルビッシュ有・大谷翔平 両選手が描かれた壁画や、スターバックス コーヒー 渋谷パルコ店やスターバックス コーヒー 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ALLs本社ビルでの「トーキョーミューラルスクエア（TOKYO Mural Square）」という取り組み。これは、本社ビルの青山通りに面した壁面を活用し、話題の人物やトピックをテーマにした壁画を描くというもの。%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22ja%22%20dir%3D%22ltr%22%3E%E3%83%8B%E3%83%A5%E3%83%BC%E3%82%B9%E3%82%92%E5%A3%81%E7%94%BB%E3%81%AB%E3%81%99%E3%82%8B%E3%80%82%3Cbr%3E%E5%A4%96%E8%8B%91%E5%89%8D%E4%BA%A4%E5%B7%AE%E7%82%B9%E3%81%AE%E3%81%A9%E7%9C%9F%E3%82%93%E4%B8%AD%E3%81%AB%E3%81%82%E3%82%8BOVER%20ALLs%E6%9C%AC%E7%A4%BE%E3%80%82%3Cbr%3E%E6%98%A8%E5%B9%B411%E6%9C%88%E3%81%8B%E3%82%893%E9%80%B1%E9%96%93%E3%83%9A%E3%83%BC%E3%82%B9%E3%81%A7%E6%8F%8F%E3%81%8D%E5%A4%89%E3%81%88%E3%81%A6%E3%81%84%E3%82%8B%E3%80%82%3Cbr%3E%E6%AC%A1%E3%81%AF%E3%81%A9%E3%82%93%E3%81%AA%E4%BA%BA%E3%82%92%E3%80%81%E4%BA%8B%E4%BB%B6%E3%82%92%E3%80%81%E6%8F%8F%E3%81%8F%E3%81%AE%E3%81%8B%E3%80%82%3Cbr%3E%E3%83%88%E3%83%BC%E3%82%AD%E3%83%A7%E3%83%BC%E3%83%9F%E3%83%A5%E3%83%BC%E3%83%A9%E3%83%AB%E3%82%B9%E3%82%AF%E3%82%A8%E3%82%A2%E3%81%A8%E5%91%BC%E3%82%93%E3%81%A7%E3%81%8F%E3%81%A0%E3%81%95%E3%81%84%E3%80%82%20%3Ca%20href%3D%22https%3A%2F%2Ft.co%2FlaKp93yeo3%22%3Epic.twitter.com%2FlaKp93yeo3%3C%2Fa%3E%3C%2Fp%3E%26mdash%3B%20%E8%B5%A4%E6%BE%A4%E5%B2%B3%E4%BA%BA%2F%20WOW!%E3%82%B3%E3%83%B3%E3%82%BB%E3%83%97%E3%82%BF%E3%83%BC%20%2F%20OVERALLs%E4%BB%A3%E8%A1%A8%E5%8F%96%E7%B7%A0%E5%BD%B9%20%2F%E3%83%9F%E3%83%A5%E3%83%BC%E3%83%A9%E3%83%AB(%E5%A3%81%E7%94%BB)%E3%82%A2%E3%83%BC%E3%83%86%E3%82%A3%E3%82%B9%E3%83%88%20(%40overalls_aka)%20%3Ca%20href%3D%22https%3A%2F%2Ftwitter.com%2Foveralls_aka%2Fstatus%2F1893842136392433748%3Fref_src%3Dtwsrc%255Etfw%22%3EFebruary%2024%2C%202025%3C%2Fa%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E「2〜3週間ぐらいに1回ぐらいかな。壁画を描き換えていってるんですよ」と赤澤さん。この放送時もまさに新たな壁画が描かれているということで、その題材については「タモリさんを描こうかなと。まさしくアルタ（新宿の閉館）」とのこと。タモリさんが司会を務めた長寿番組「笑っていいとも！」の生放送が行われていたスタジオアルタが入居していた新宿アルタの閉館（2025年2月）にちなんだ壁画です。%3Cblockquote%20class%3D%22instagram-media%22%20data-instgrm-permalink%3D%22https%3A%2F%2Fwww.instagram.com%2Freel%2FDHAMLS0St8v%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20data-instgrm-version%3D%2214%22%20style%3D%22%20background%3A%23FFF%3B%20border%3A0%3B%20border-radius%3A3px%3B%20box-shadow%3A0%200%201px%200%20rgba(0%2C0%2C0%2C0.5)%2C0%201px%2010px%200%20rgba(0%2C0%2C0%2C0.15)%3B%20margin%3A%201px%3B%20max-width%3A540px%3B%20min-width%3A326px%3B%20padding%3A0%3B%20width%3A99.375%25%3B%20width%3A-webkit-calc(100%25%20-%202px)%3B%20width%3Acalc(100%25%20-%202px)%3B%22%3E%3Cdiv%20style%3D%22padding%3A16px%3B%22%3E%20%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Freel%2FDHAMLS0St8v%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20style%3D%22%20background%3A%23FFFFFF%3B%20line-height%3A0%3B%20padding%3A0%200%3B%20text-align%3Acenter%3B%20text-decoration%3Anone%3B%20width%3A100%25%3B%22%20target%3D%22_blank%22%3E%20%3Cdiv%20style%3D%22%20display%3A%20flex%3B%20flex-direction%3A%20row%3B%20align-items%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20flex-grow%3A%200%3B%20height%3A%2040px%3B%20margin-right%3A%2014px%3B%20width%3A%2040px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20column%3B%20flex-grow%3A%201%3B%20justify-content%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20margin-bottom%3A%206px%3B%20width%3A%20100px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20width%3A%2060px%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding%3A%2019%25%200%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3Ablock%3B%20height%3A50px%3B%20margin%3A0%20auto%2012px%3B%20width%3A50px%3B%22%3E%3Csvg%20width%3D%2250px%22%20height%3D%2250px%22%20viewBox%3D%220%200%2060%2060%22%20version%3D%221.1%22%20xmlns%3D%22https%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22https%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%3E%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%3E%3Cg%20transform%3D%22translate(-511.000000%2C%20-20.000000)%22%20fill%3D%22%23000000%22%3E%3Cg%3E%3Cpath%20d%3D%22M556.869%2C30.41%20C554.814%2C30.41%20553.148%2C32.076%20553.148%2C34.131%20C553.148%2C36.186%20554.814%2C37.852%20556.869%2C37.852%20C558.924%2C37.852%20560.59%2C36.186%20560.59%2C34.131%20C560.59%2C32.076%20558.924%2C30.41%20556.869%2C30.41%20M541%2C60.657%20C535.114%2C60.657%20530.342%2C55.887%20530.342%2C50%20C530.342%2C44.114%20535.114%2C39.342%20541%2C39.342%20C546.887%2C39.342%20551.658%2C44.114%20551.658%2C50%20C551.658%2C55.887%20546.887%2C60.657%20541%2C60.657%20M541%2C33.886%20C532.1%2C33.886%20524.886%2C41.1%20524.886%2C50%20C524.886%2C58.899%20532.1%2C66.113%20541%2C66.113%20C549.9%2C66.113%20557.115%2C58.899%20557.115%2C50%20C557.115%2C41.1%20549.9%2C33.8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自身を切り取った一言は「ミスター無所属」「Morisawa Fonts ROAD TO INNOVATION」では、ゲストに「自分自身の考えを自ら切り取る言葉」を訊ね、その言葉を、ゲストお気に入りのフォントとともに紹介しています。赤澤さんが自身を切り取った言葉は「ミスター無所属」。選んだフォントは「白のアリス」。「それでミスター無所属と書くと胡散臭さが出ていいなと思って」とのこと。「赤澤さんは胡散臭くいたいの？」と川田さんが聞くと、「それはあるかもしれないです。あとは無所属でいたいというのはすごくあって」と赤澤さん。「僕はタトゥーとかも入れてないです。この見た目で入れてしまうとあるカルチャーに所属してしまう。そういうのもすごく嫌で」というと「それはわかる、イメージが所属しちゃいますよね」と川田さん。SNSでの意見の発信についても「どこかに所属して言ってしまうと、イデオロギーになってしまう。でもイデオロギーをしたいわけではないということをすごく大事にしていますね」と、「無所属」であることへのこだわりを教えてくれました。PODCAST | 川田十夢×赤澤岳人本記事の放送回をディレクターズカットでお聴きいただけます。%3Ciframe%20src%3D%22https%3A%2F%2Fplayer.sonicbowl.cloud%2Fepisode%2F6dbb04f0-6425-4e1f-8284-5aad6e0d13af%2F%22%20allow%3D%22autoplay%3B%20clipboard-write%3B%20encrypted-media%3B%20fullscreen%3B%20picture-in-picture%22%20height%3D%22240%22%20width%3D%22100%25%22%20style%3D%22border%3A0%22%3E%3C%2Fiframe%3E