5月2日（金）は、レタリングやデザインなどを独学で学び、ロゴデザインから製作施工までを手がける「看板屋・上堀内美術」として活動する上堀内浩平さんが登場。「看板屋」としてのキャリアや、看板の未来について語りました。▼目次絵で食べたかったところから「看板屋」の道へ「独立して14年、その前から合わせるともう20年近くやっています」というキャリアの上堀内さん。ナビゲーターの川田十夢さんが看板の世界に入ったきっかけを聞くと、「私は元々絵で食べたかった人間なんですよ」といいます。「雑誌の挿絵とか結構やってたりしたんですけど、全然商売としてうまくいかなくて。そんな中で先輩に『看板とか書けるんだったら仕事あるんじゃないか』みたいな感じで言われて」、そこから「何となく始めて、結構のめり込んでいって」という経緯をたどったそうです。「そのときは欧文体の文字のサインペインターと言われる職業が結構盛んというか、何人かいらっしゃったんですけど、日本の書体で売り込んでやっている人があまりいなかったので、そこに勝機を見出して始めた」と当時を振り返りました。看板に特化することで「最初は結構『なんだそりゃ』みたいな感じ（の反応）で全く仕事がなかったですけど、世の中のニーズに合わせて、最初は欧文体の文字からなるべく仕事を取るようにして、徐々に自分のやりたかった日本語の書体の看板を作っていくようにしていった」と明かしました。「自分だけの発想では作らない」川田さんは上堀内さんのInstagramにある事例の中から「銭湯って元々看板がいい感じじゃないですか。それを新しくするのって難しいだろうなと思って。でも上堀内さんが作るものって、ちょっと現代のフレーバーがある」と銭湯のサインに注目。「看板屋」としては「自分だけの発想では作らないようにしている」とのことで、「デザインに必ずお客さんにも参加してもらう。どんなことが好きなのかというところの聞き取りから始めて、お客さんの意見も取り入れまくって、そこでデザインしていきます」と上堀内さん。銭湯の事例に関しても「あの辺（のエリア）は結構若い世代、20代とかが中心に盛り上げていて、そういった声を取り入れたことでああいう感じのものが生まれるのかな」と振り返りました。%3Cblockquote%20class%3D%22instagram-media%22%20data-instgrm-captioned%20data-instgrm-permalink%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FDDbLXDhy3XT%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20data-instgrm-version%3D%2214%22%20style%3D%22%20background%3A%23FFF%3B%20border%3A0%3B%20border-radius%3A3px%3B%20box-shadow%3A0%200%201px%200%20rgba(0%2C0%2C0%2C0.5)%2C0%201px%2010px%200%20rgba(0%2C0%2C0%2C0.15)%3B%20margin%3A%201px%3B%20max-width%3A700px%3B%20min-width%3A326px%3B%20padding%3A0%3B%20width%3A99.375%25%3B%20width%3A-webkit-calc(100%25%20-%202px)%3B%20width%3Acalc(100%25%20-%202px)%3B%22%3E%3Cdiv%20style%3D%22padding%3A16px%3B%22%3E%20%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FDDbLXDhy3XT%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20style%3D%22%20background%3A%23FFFFFF%3B%20line-height%3A0%3B%20padding%3A0%200%3B%20text-align%3Acenter%3B%20text-decoration%3Anone%3B%20width%3A100%25%3B%22%20target%3D%22_blank%22%3E%20%3Cdiv%20style%3D%22%20display%3A%20flex%3B%20flex-direction%3A%20row%3B%20align-items%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20flex-grow%3A%200%3B%20height%3A%2040px%3B%20margin-right%3A%2014px%3B%20width%3A%2040px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20column%3B%20flex-grow%3A%201%3B%20justify-content%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20margin-bottom%3A%206px%3B%20width%3A%20100px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20width%3A%2060px%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding%3A%2019%25%200%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3Ablock%3B%20height%3A50px%3B%20margin%3A0%20auto%2012px%3B%20width%3A50px%3B%22%3E%3Csvg%20width%3D%2250px%22%20height%3D%2250px%22%20viewBox%3D%220%200%2060%2060%22%20version%3D%221.1%22%20xmlns%3D%22https%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22https%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%3E%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%3E%3Cg%20transform%3D%22translate(-511.000000%2C%20-20.000000)%22%20fill%3D%22%23000000%22%3E%3Cg%3E%3Cpath%20d%3D%22M556.869%2C30.41%20C554.814%2C30.41%20553.148%2C32.076%20553.148%2C34.131%20C553.148%2C36.186%20554.814%2C37.852%20556.869%2C37.852%20C558.924%2C37.852%20560.59%2C36.186%20560.59%2C34.131%20C560.59%2C32.076%20558.924%2C30.41%20556.869%2C30.41%20M541%2C60.657%20C535.114%2C60.657%20530.342%2C55.887%20530.342%2C50%20C530.342%2C44.114%20535.114%2C39.342%20541%2C39.342%20C546.887%2C39.342%20551.658%2C44.114%20551.658%2C50%20C551.658%2C55.887%20546.887%2C60.657%20541%2C60.657%20M541%2C33.886%20C532.1%2C33.886%20524.886%2C41.1%20524.886%2C50%20C524.886%2C58.899%20532.1%2C66.113%20541%2C66.113%20C549.9%2C66.113%20557.115%2C58.899%20557.115%2C50%20C557.115%2C41.1%20549.9%2C33.886%20541%2C33.886%20M565.378%2C62.101%20C565.244%2C65.022%20564.756%2C66.606%20564.346%2C67.663%20C563.803%2C69.06%20563.154%2C70.057%20562.106%2C71.106%20C561.058%2C72.155%20560.06%2C72.803%20558.662%2C73.347%20C557.607%2C73.757%20556.021%2C74.244%20553.102%2C74.378%20C549.944%2C74.521%20548.997%2C74.552%20541%2C74.552%20C533.003%2C74.552%20532.056%2C74.521%20528.898%2C74.378%20C525.979%2C74.244%20524.393%2C73.757%20523.338%2C73.347%20C521.94%2C72.803%20520.942%2C72.155%20519.894%2C71.106%20C518.846%2C70.057%20518.197%2C69.06%20517.654%2C67.663%20C517.244%2C66.606%20516.755%2C65.022%20516.623%2C62.101%20C516.479%2C58.943%20516.448%2C57.996%20516.448%2C50%20C516.448%2C42.003%20516.479%2C41.056%20516.623%2C37.899%20C516.755%2C34.978%20517.244%2C33.391%20517.654%2C32.338%20C518.197%2C30.938%20518.846%2C29.942%20519.894%2C28.894%20C520.942%2C27.846%20521.94%2C27.196%20523.338%2C26.654%20C524.393%2C26.244%20525.979%2C25.756%205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-height%3A17px%3B%20margin-bottom%3A0%3B%20margin-top%3A8px%3B%20overflow%3Ahidden%3B%20padding%3A8px%200%207px%3B%20text-align%3Acenter%3B%20text-overflow%3Aellipsis%3B%20white-space%3Anowrap%3B%22%3E%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FDDbLXDhy3XT%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20style%3D%22%20color%3A%23c9c8cd%3B%20font-family%3AArial%2Csans-serif%3B%20font-size%3A14px%3B%20font-style%3Anormal%3B%20font-weight%3Anormal%3B%20line-height%3A17px%3B%20text-decoration%3Anone%3B%22%20target%3D%22_blank%22%3E%E4%B8%8A%E5%A0%80%E5%86%85%E6%B5%A9%E5%B9%B3%20%2F%20Kohhei%20Kamihoriuchi(%40kohhei_kamihoriuchi)%E3%81%8C%E3%82%B7%E3%82%A7%E3%82%A2%E3%81%97%E3%81%9F%E6%8A%95%E7%A8%BF%3C%2Fa%3E%3C%2Fp%3E%3C%2Fdiv%3E%3C%2Fblockquote%3E%0A%3Cscript%20async%20src%3D%22%2F%2Fwww.instagram.com%2Fembed.js%22%3E%3C%2Fscript%3E「看板って普段から気になりますか」という川田さんの質問には、「もう看板ばっかり見てますね」と上堀内さん。看板に限らず、例えば「コップの側面に書いてあるデザイン」のようなものもチェック。ラベルを集めるのも「すごい好き」で、かつて存在した、タバコのパッケージにその土地の写真が貼り付けられた「観光たばこ」を集めるのも趣味だそう。ARは看板に「ガンガン入っていく」放送の後半では看板の未来についてトーク。川田さんが「未来の話もしたいのですけど、看板っていうのはどうなっていくんでしょうか」と聞くと、「ARとか、ガンガン入っていくんじゃないですかね」と上堀内さん。「今はスマホをかざしてとか、ゴーグルとかになっていますけど、これがもっと軽量化されていけばコンタクトレンズになったり。そういう未来になっていくんじゃないですかねって素直に思います」自身も最近VRゴーグルを最近買ったそうで、クライアントに「こんな看板ができますよ」と説明するときに「ゴーグルでお見せしたら結構受けるんじゃないかなと思って。PC上や紙で印刷したものを見せるよりも、肉眼で見せた方が説得力があるので」というのが理由なのだとか。川田さんも、建築ディペロッパーから「建物が出来上がるまで、そこにARで出してください」というような打診があったそうで、「やがて出来上がるものが『どう見えるか』という事例は（テクノロジーの活用として）向いてますね」と共感。さらに川田さんは、3Dの猫が飛び出す新宿駅東口の「クロス新宿ビジョン」や、ビヨンセの「LEDの布をまとってライブをやった」事例にも触れ、「四角の枠からいろんなグラフィカルなものが外れてきてるかな」と示唆。「看板もいろんな形していて『いかにも画面』みたいなことじゃなくても、映像化できちゃうから面白いですよね」と未来を展望しました。 自身を切り取った一言は「あしたやる」「Morisawa Fonts ROAD TO INNOVATION」では、ゲストに「自分自身の考えを自ら切り取る言葉」を訊ね、その言葉を、ゲストお気に入りのフォントとともに紹介しています。上堀内さんは、好きな言葉として「あしたやる」と自身を切り取り。選んだフォントは「見本帳を見て一目惚れしました」と言う「霞白藤」を選びました。「運筆をすごく意識された書体ですよね。スピード感があるというか」とその特徴を表現しました。最後に「お客さんに儲かってもらうことが第一なので」と、クライアントワークを紹介した上堀内さん。京都にあった「島原温泉」が「都湯-京都島原-」としてリニューアルするにあたり看板を手がけたそう。「（放送時）先週くらいにリニューアルオープン」したばかりとのことで、「都湯-京都島原-」のInstagramにも、その看板の写真が掲載されています。%3Cblockquote%20class%3D%22instagram-media%22%20data-instgrm-permalink%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FDImursiTmde%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20data-instgrm-version%3D%2214%22%20style%3D%22%20background%3A%23FFF%3B%20border%3A0%3B%20border-radius%3A3px%3B%20box-shadow%3A0%200%201px%200%20rgba(0%2C0%2C0%2C0.5)%2C0%201px%2010px%200%20rgba(0%2C0%2C0%2C0.15)%3B%20margin%3A%201px%3B%20max-width%3A700px%3B%20min-width%3A326px%3B%20padding%3A0%3B%20width%3A99.375%25%3B%20width%3A-webkit-calc(100%25%20-%202px)%3B%20width%3Acalc(100%25%20-%202px)%3B%22%3E%3Cdiv%20style%3D%22padding%3A16px%3B%22%3E%20%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FDImursiTmde%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20style%3D%22%20background%3A%23FFFFFF%3B%20line-height%3A0%3B%20padding%3A0%200%3B%20text-align%3Acenter%3B%20text-decoration%3Anone%3B%20width%3A100%25%3B%22%20target%3D%22_blank%22%3E%20%3Cdiv%20style%3D%22%20display%3A%20flex%3B%20flex-direction%3A%20row%3B%20align-items%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20flex-grow%3A%200%3B%20height%3A%2040px%3B%20margin-right%3A%2014px%3B%20width%3A%2040px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20column%3B%20flex-grow%3A%201%3B%20justify-content%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20margin-bottom%3A%206px%3B%20width%3A%20100px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20width%3A%2060px%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding%3A%2019%25%200%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3Ablock%3B%20height%3A50px%3B%20margin%3A0%20auto%2012px%3B%20width%3A50px%3B%22%3E%3Csvg%20width%3D%2250px%22%20height%3D%2250px%22%20viewBox%3D%220%200%2060%2060%22%20version%3D%221.1%22%20xmlns%3D%22https%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22https%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%3E%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%3E%3Cg%20transform%3D%22translate(-511.000000%2C%20-20.000000)%22%20fill%3D%22%23000000%22%3E%3Cg%3E%3Cpath%20d%3D%22M556.869%2C30.41%20C554.814%2C30.41%20553.148%2C32.076%20553.148%2C34.131%20C553.148%2C36.186%20554.814%2C37.852%20556.869%2C37.852%20C558.924%2C37.852%20560.59%2C36.186%20560.59%2C34.131%20C560.59%2C32.076%20558.924%2C30.41%20556.869%2C30.41%20M541%2C60.657%20C535.114%2C60.657%20530.342%2C55.887%20530.342%2C50%20C530.342%2C44.114%20535.114%2C39.342%20541%2C39.342%20C546.887%2C39.342%20551.658%2C44.114%20551.658%2C50%20C551.658%2C55.887%20546.887%2C60.657%20541%2C60.657%20M541%2C33.886%20C532.1%2C33.886%20524.886%2C41.1%20524.886%2C50%20C524.886%2C58.899%20532.1%2C66.113%20541%2C66.113%20C549.9%2C66.113%20557.115%2C58.899%20557.115%2C50%20C557.115%2C41.1%20549.9%2C33.886%20541%2C33.886%20M565.378%2C62.101%20C565.244%2C65.022%20564.756%2C66.606%20564.346%2C67.663%20C563.803%2C69.06%20563.154%2C70.057%20562.106%2C71.106%20C561.058%2C72.155%20560.06%2C72.803%20558.662%2C73.347%20C557.607%2C73.757%20556.021%2C74.244%20553.102%2C74.378%20C549.944%2C74.521%20548.997%2C74.552%20541%2C74.552%20C533.003%2C74.552%20532.056%2C74.521%20528.898%2C74.378%20C525.979%2C74.244%20524.393%2C73.757%20523.338%2C73.347%20C521.94%2C72.803%20520.942%2C72.155%20519.894%2C71.106%20C518.846%2C70.057%20518.197%2C69.06%20517.654%2C67.663%20C517.244%2C66.606%20516.755%2C65.022%20516.623%2C62.101%20C516.479%2C58.943%20516.448%2C57.996%20516.448%2C50%20C516.448%2C42.003%20516.479%2C41.056%20516.623%2C37.899%20C516.755%2C34.978%20517.244%2C33.391%20517.654%2C32.338%20C518.197%2C30.938%20518.846%2C29.942%20519.894%2C28.894%20C520.942%2C27.846%20521.94%2C27.196%20523.338%2C26.654%20C524.393%2C26.244%20525.979%2C25.756%20528.898%2C25.623%20C532.057%2C25.479%20533.004%2C25.448%20541%2C25.448%20C548.997%2C25.448%20549.943%2C25.479%20553.102%2C25.623%20C556.021%2C25.756%20557.607%2C26.244%20558.662%2C26.654%20C560.06%2C27.196%20561.058%2C27.846%20562.106%2C28.894%20C563.154%2C29.942%20563.803%2C30.938%20564.346%2C32.338%20C564.756%2C33.391%20565.244%2C34.978%20565.378%2C37.899%20C565.522%2C41.056%20565.552%2C42.003%20565.552%2C50%20C565.552%2C57.996%20565.522%2C58.943%20565.378%2C62.101%20M570.82%2C37.631%20C570.674%2C34.438%20570.167%2C32.258%20569.425%2C30.349%20C568.659%2C28.377%20567.633%2C26.702%20565.965%2C25.035%20C564.29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%E5%8E%9F%E6%B8%A9%E6%B3%89)(%40shimabara_1010)%E3%81%8C%E3%82%B7%E3%82%A7%E3%82%A2%E3%81%97%E3%81%9F%E6%8A%95%E7%A8%BF%3C%2Fa%3E%3C%2Fp%3E%3C%2Fdiv%3E%3C%2Fblockquote%3E%0A%3Cscript%20async%20src%3D%22%2F%2Fwww.instagram.com%2Fembed.js%22%3E%3C%2Fscript%3EPODCAST | 川田十夢×上堀内浩平本記事の放送回をディレクターズカットでお聴きいただけます。%3Ciframe%20src%3D%22https%3A%2F%2Fplayer.sonicbowl.cloud%2Fpodcast%2Fa3a3aca0-193d-494b-b446-e4f3b7adecea%2F%22%20allow%3D%22autoplay%3B%20clipboard-write%3B%20encrypted-media%3B%20fullscreen%3B%20picture-in-picture%22%20height%3D%22240%22%20width%3D%22100%25%22%20style%3D%22border%3A0%22%3E%3C%2Fiframe%3E